“Become a legendary brand” cu Bryan Eisenberg, 16 Noiembrie 2016, GPeC All Day Bryan

Publicat pe 27 Octombrie 2016
Da! vine in Romania pentru a doua oara la GPeC Summit, de data aceasta sustinand un eveniment special de o zi intreaga pe data de 16 noiembrie 2016!

Da! vine in Romania pentru a doua oara la GPeC Summit, de data aceasta sustinand un eveniment special de o zi intreaga pe data de 16 noiembrie 2016! #GPeC_AllDayBryan

Foarte pe scurt si doar pentru cine nu stie inca, Bryan Eisenberg este unul din pionierii marketing-ului online la nivel international si are peste 20 de ani de experienta in optimizarea site-urilor de e-commerce si a proceselor de customer experience, fiind unul din oamenii-cheie care au contribuit la succesul gigantului Amazon.com.

Pe 16 noiembrie, GPeC iti aduce – in premiera – o zi intreaga cu Bryan Eisenberg in persoana (nu live streaming, nu webinar), iar astazi avem onoarea sa iti dezvaluim agenda evenimentului, adica ce vei afla concret de la Bryan (“Guru in User Experience la nivel global”, potrivit eConsultancy) in asa fel incat business-ul tau sa devina un brand legendar.

Nu uita ca doar astazi pana la ora 23:59 mai poti profita de Oferta Early-Birdcare iti asigura pretul de doar 79 EUR + TVA/persoana pentru GPeC Summit, asadar completeaza formularul de inscriere acum si rezerva-ti locul la Evenimentul Anului in E-Commerce!

Agenda GPeC All Day Bryan Eisenberg, 16 Noiembrie 2016, Bucuresti

09:30 – 11:00 The 4 Pillars of E-Commerce Success

Amazon has laid out a playbook for how to succeed with today’s customers and anyone can do it. From the largest online retailer to the smallest, these pillars characterize a cultural shift that every business should use today:

1. What does “customer centric” actually mean?

2. How to organize your teams for today’s business environment

3. What is the simple formula that empowers your organization from boardroom to stockroom?

11:00 – 11:30 Coffee Break

11:30 – 13:00 A Process for Creating a Legendary Brand

Buyer Legends was developed after working two years with one of the largest digital companies in the world. Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. You will learn how this process aligns strategy to brand story to the buyer’s actual experience on their customer journey.

1. How to choose the right hero for your story that guarantees customer success

2. Learn insider techniques to make your persona’s come to life

3. How missing one key part to your persona can guarantee people won’t use them

13:00 – 14:00 Lunch Break

14:00 – 15:30 The Unexpected Technique to Improve Customer Experience

Some of our largest conversion wins over the last two decades ever were the result of our clients going through this exercise. This technique is not for the faint hearted as it may show you things about your precious baby that are not as attractive as you wanted to believe. This will include an exercise for you guys, my friends who will attend GPeC.

15:30 – 16:00 Coffee Break

16:00 – 17:00 An Unusual Twist to Mapping the Customer Journey

This step requires you to get very specific about how and why every decision and action needs to be taken in the buying journey. It’s specificity also makes this step important to measuring and optimizing your customer experience when you finally implement it. Your Buyer Legend isn’t fiction so every detail must be accounted for, not only that but you must create persuasive momentum at every step. This will include another great exercise for you.

17:00 – 17:30 Q&A Session “Ask Bryan Anything”

17:45 – 18:45 Dinner

19:00 – Festivitatea de Decernare a Premiilor in Comertul Electronic Romanesc Gala Premiilor eCommerce, a 11-a editie anuala (MC: George Buhnici, vedeta Pro TV)

Pe 15 noiembrie, cu o zi inainte de evenimentul special GPeC All Day Bryan Eisenberg si de Festivitatea de Premiere Gala Premiilor eCommerce, te asteptam la Conferinta GPeC Summit cu unii dintre cei mai buni speakeri internationali si romani.

 Doar astazi, 27 octombrie 2016, pana la ora 23:59 mai poti profita de Oferta Early-Bird care iti asigura preturi semnificativ reduse la biletele de acces pentru cele doua zile de GPeC Summit!

Doar azi pana la miezul noptii, platesti 79 EUR + TVA/persoana pentru biletul de acces la GPeC Summit 15-16 Noiembrie 2016 – Evenimentul Anului in E-Commerce & Digital Marketing. Inscrie-te acum!

Domenii: eCommerce

Vrei ca informatia ta sa ajunga la publicul pe care il tintesti? Publica un comunicat de presa →